mtools.lol

CPM Calculator

Work out CPM, total cost or impressions from the other two.

How it works

  1. 1Choose what you want to calculate.
  2. 2Enter the other two values.
  3. 3Read the result.

Features

  • Solves for CPM, cost or impressions.
  • Cost per single impression too.
  • Updates as you type.
  • Works for any currency amount.

Frequently asked questions

What is CPM?

Cost per mille: what an advertiser pays for 1,000 ad impressions. CPM = cost ÷ impressions × 1,000.

CPM vs RPM?

CPM is what advertisers pay; RPM is what a creator earns per 1,000 views after the platform's share.

Is anything sent to a server?

No. Everything is calculated in your browser.