Sponsorship Rate Calculator
Estimate a fair price for a sponsored post or video from views, engagement and niche.
How it works
- 1Pick the platform and niche.
- 2Enter average views per post and engagement rate.
- 3Use the range as a starting point for your rate card.
Features
- Based on common CPMs per platform.
- Adjusts for niche and engagement.
- Shows the effective CPM you'd be charging.
- Assumptions stated clearly.
Frequently asked questions
Is this what brands will pay?
It's a starting point based on typical industry CPMs. Adjust for usage rights, exclusivity, deliverables and deadlines.
Why views, not followers?
Brands pay for people who actually see the content; average recent views are the fairest measure.
Is anything sent to a server?
No. Everything is calculated in your browser.
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