Influencer Pricing Calculator
Estimate what an influencer can charge per post from followers and engagement.
How it works
- 1Pick the platform.
- 2Enter followers and engagement rate.
- 3See per-post, story and package ranges.
Features
- Follower tier (nano to mega).
- Per post, story add-on and 3-post package.
- Adjusts for engagement.
- Assumptions stated clearly.
Frequently asked questions
Where do the numbers come from?
The common industry rule of thumb (about $10 per 1,000 followers on Instagram, less on TikTok, more on YouTube), adjusted for engagement.
Should I charge by followers or views?
Views are fairer where reach isn't tied to followers; see the Sponsorship Rate Calculator.
Is anything sent to a server?
No. Everything is calculated in your browser.
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