Engagement Rate Calculator
Calculate engagement rate by followers and by views for any social post or account.
How it works
- 1Enter the interactions on a post (or averages).
- 2Enter followers and/or views.
- 3See both engagement rates and a rating.
Features
- Engagement by followers and by views (reach).
- Likes, comments, shares and saves counted.
- Compared with typical benchmarks.
- Updates as you type.
Frequently asked questions
What is the formula?
(Likes + comments + shares + saves) ÷ followers × 100. By views, divide by views or reach instead.
Which one should I use?
By followers for Instagram profiles; by views for TikTok and Reels, where reach isn't tied to followers.
Is anything sent to a server?
No. Everything is calculated in your browser.
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