mtools.lol

UTM Builder

Build campaign links with UTM parameters for Google Analytics and other tools.

How it works

  1. 1Paste the page address.
  2. 2Fill in source, medium and campaign (plus optional fields).
  3. 3Copy the tagged link.

Features

  • All six UTM parameters, including utm_id.
  • Existing query parameters are kept; old UTM tags are replaced.
  • Values encoded correctly.
  • Updates as you type.

Frequently asked questions

Which fields are required?

Source, medium and campaign. Analytics tools group traffic by them.

Should I use lowercase?

Yes: analytics treats Email and email as different sources, so stick to one convention.

Is anything sent?

No. It runs in your browser.

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